The BMW 328i E93 we’re featuring today is a proof that you don’t need a much harder to obtain M badge car to steal the show. The owner took an already sweet convertible and transformed it into an absolute stunner with M3-inspired looks that’ll make anyone do a double-take.
While keeping the 328’s engine relatively stock with some minor enhancements, he did a major exterior makeover to make it look not any worse than a top level M3 vert.
Why E93 Convertibles Rock?
The BMW 3-Series E93 is hands down one of the most successful hard-top convertibles ever produced. The designers of the Brand managed to make the car look good both with the top down and up, which is not that easy to achieve (Think of the Renault Megane II Convertible or a Nissan Silvia S15 Varietta with their hideous boot shapes).
Being a driver-oriented car the 3-Series convertible provides impressive performance and precise handling despite a pretty big weight for a car of this class added by the retractable roof with the motor (Kerb weight is around 1800kg / 4000lbs).
The Build
Even though BMW did a great job in making this car look great and feel fast, there’s always some room for improvement. The owner of this beautiful purple 328i convertible Roy Lohman decided not to settle with stock and turn his favorite convertible into real eye candy.
Stance
The ground-hugging stance was achieved by installing an Accu Air I Level air suspension with a custom-made hardline installed at the back Seats. The car sits low on a set of custom 18” BC forged wheels with a polished step lip and deep concave centerpiece coated with gold paint, which looks exceptionally well with a Plum Explosion exterior wrap by 3M.
Exterior
Upfront you can notice the full carbon M3 hood and M-Tech bumpers with custom-made carbon fiber splitters. The tailpipe of the straight pipe exhaust is barely noticed through the sharp-looking custom rear diffuser.
The interior is enhanced with a pair of Recaro sport buckets and a performance-oriented steering wheel.
To back up the looks Roy decided to go with a Stage 1 chip tuning and install the BMW performance big brake kit to balance it out.
List of Modifications
Performance
- BMW performance big brake kit
- Stage 1 chip tuning
- Custom Made straight pipe + pops and bangs (128,6 db🔥😝)
Suspension
- Accu air I level with custom Made hardline install at the back Seats
- Custom Made bc forged wheels
Exterior
- M3 mirrors
- Full Carbon fiber M3 hood
- Custom Made carbon rear diffuser
- M-tech bumpers
- Custom Made carbon fiber splitters
- Plum Explosion wrap (3M)
Interior
- Recaro Seats
- Performance steering wheel
Conclusion
Whether you’re aiming for M3 vibes or creating your own unique style, Roy’s build shows that even the non-M E93 models are perfect for customization.
This build proves that with vision, creativity, and quality parts, you can transform any 3-Series into something truly special.
| Parts Category | Difficulty Rating* |
|---|---|
| Suspension Mods: | 8/10 |
| Performance Mods: | 4/10 |
| Exterior Mods: | 6/10 |
| Interior Mods: | 3/10 |
* Based on our build difficulty evaluation system ⓘ
This E93 build goes all-in on looks, rocking six serious exterior mods that earned it a solid 6/10, with those M-tech bumpers and carbon goodies stealing the show. The air ride setup is the real MVP here, scoring a killer 8/10 thanks to that trick Accu Air system, while the performance upgrades keep things spicy with a 4/10 mix of better brakes and engine tuning. Inside, those Recaro seats and sporty steering wheel combo hit a clean 3/10 – nothing crazy, but exactly what the build needed.
Watch the progress and find out more about this slammed BMW E93 Convertible by visiting the Instagram profile of the owner: @roy.lohman!
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Gallery BMW 328i Convertible E93
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